The Digital ADVANTAGE

Ranny Chak September 02, 2020

AIRPORT ADVERTISING, AN EFFECTIVE MARKETING STRATEGY YOUR BUSINESS SHOULD BE USING

"The Airport is a bustling and unique environment where excited and receptive passengers converge before departure with high exposure to advertisements during their high dwell times."

Have you ever noticed that when you enter the airport, you see advertisements from high-value tech companies to luxury brands placed in every direction, and why top-notch companies use Airport Advertising as one of their key marketing strategies?

Here are some reasons why Airport Advertising is the best way to reach valuable customers:

HIGH DWELL TIMES

Travelers spend a significant amount of dwell time in the airports as they pass through ticketing, security, immigration, and baggage claims. The long break-time coupled with multiple ad display makes for highly impactful ad campaigns with high recall value.

OPPORTUNITY FOR BUSINESS DEVELOPMENT AND TARGET REACH

Airports are perfect catchment areas for targeting affluent families, top executives, businessmen, policymakers, foreign tourists, top-rung professionals, and more with the use of advertising mediums and creatively-driven advertisements to boost passenger engagement and experience.

PASSENGERS HAVE THE CAPACITY TO SPEND

Airport passengers are individuals who invest in travel are people primed to spend. These consumers are affluent and see shopping as part of their travel experience. They often plan to buy things from duty-free or products that are on the higher price scale like electronics or designer brands.

PROMISING GROWTH OF PASSENGERS

At a rate of more or less 500 departures per hour, the volume of air traffic is surprisingly massive as the world becomes increasingly globalized, air transport becomes more accessible to the general public resulting in the growth of airport passengers in the years to come.

TIMELY AND COST-EFFECTIVE

Since airports work 24/7, state-of-the-art channels of communication make it very easy for the ads to get noticed by airport audiences, and brands will get to enjoy their full exposure cost-effectively.

During their high dwell times, airport audiences respond to Airport advertisements. Airports provide the best ad exposure and timing for individuals to make their decisions and purchase the products or services without any hassle. As a brand owner, if you haven’t yet opted for airport advertising, you are missing out on a huge opportunity. So, make your move and get ready to reap the incredible benefits of airport advertising.